I believe that the mise-en-scene of the video adds to the authenticity of the artist in several ways, one of which is through the use of props, in this case, instruments. By having several instruments all being played by our artist (often at once), it makes 'Hewiston River' seem more like an actual musician is behind it, and adds credibility. It gives connotations of musical ability just by having them in shot.
The background setting also adds authenticity to the artist. The old rural setting is one that is popular in many music videos from the indie genre, as it creates an old or vintage feel, perhaps one that is rough and unfinished. This is purposeful as it distances the artist from another who may have a more extravagant video that is more flash and professional, in the pop genre for instance. As it is perceived by some people that pop singers don't have talent, a video that discards all of those conventions may make an artist seem more creative and unique for their artistic talents rather than their looks or possessions.
The mise-en-scene helps to establish setting and relationships. However, as there is only one person in the video, it could be said that the relationship made is with the viewer. The gravestones obviously help to establish that the artist is in a graveyard, and when combined with the action i.e. Jordan seemingly ignorant as to where he is, acting happy and so on; a love/hate relationship between him and the audience is created, there are obvious reason to dislike his persona at that time due to his disrespectful behaviour, though it is still (hopefully) entertaining to watch so the viewer is interested in that way.
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