When designing and researching marketing campaigns, I researched other forms of advertisement, which can be seen in my previous blog posts, and other bands types of advertisement.
I think it's crucial to look at fonts, colours and setting when preparing an advertisement, because this is what is going to portray the artist to the fans. Therefore I think that when developing out digi-pak, all fonts and colours should be constant.
I decided to look at effects such as vignetting, used in the above picture. I decided to look at this because in my opinion it looks visually pleasing, and also relates to our music video, as we used vignetting in our music video a lot.
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